According to online market researcher Statista, Indian online dating companies are Statista also says sectoral revenue is expected to show a. Thanks to the popularity of online dating websites & apps, the dating According to Marketdata Enterprises Inc., dating website revenues are. By Mary-Lynn Cesar for Kapitall Wire Online dating is going mainstream. used online dating sites and/or mobile dating apps, up from 11% in $2 billion in revenue each year and expanded at an annual rate of 5%.
Five years down the line, there is some evidence these companies might be earning money.
Statista also says sectoral revenue is expected to show a compounded annual growth rate of Primarily because, Indians, for now, are happy to consume free online products but seriously hesitant when subscriptionbased payment models are thrown up. However, there are some who do not mind shelling out a few hundred to at least try and find their best match.
Tinder, for instance, is the third largest grossing app on Android in India, with industry estimates placing its monthly revenues anywhere between Rs crore. That said, the best may well be yet to come, say some founders, especially with the surge in language-first internet users expected over the next few years.
The success of these apps will come from the number of authentic female profiles on the apps and how much time users spend on these apps. But things are changing for the better. Happn is focusing on Hyderabad, Pune, Jaipur and Lucknow beyond the big cities.
It is about getting you to spend time on the platform. This business also works on successful failures. So, imagine Raj speaks to Simran virtually but never meets her. He tries a few times but then moves on to another platform to meet a different woman. Companies lose revenue since repeat orders make money.
This time, they know that there is a chance of success. They stay on the app, keep subscribing, keep swimming and thus, keep buying new and expensive packs.
Of Love and Money: The Rise of the Online Dating Industry - louisvuittonbelt.info
We noticed that if a girl, however, messages him back, the user tends to stay there for at least seven months. Until, of course, things go offline or most often to platforms like WhatsApp or Instagram. Single, needless to say, is preferred.
For users, typical use cases are a mix of long-term, casual and platonic relationships, flings or even friendship beyond dating. Another subscription tier, TinderGold, lets users see who liked them, besides TinderPlus features.
Young adults are leading the surge in online dating, with usage among to year-olds almost tripling since Pew's online dating study. Call it the Tinder factor: Aaron Smith, author of the report, told NPR that mobile apps' appeal lies in their simplicity and " game-ified way of engaging with other people. Online dating is a big market.
Of Love and Money: The Rise of the Online Dating Industry
Here in the U. Match, whose portfolio includes OkCupid, Tinder and Match. Investors are interested in the market's potential: Still, despite the increasing popularity of online dating, concerns remain over the industry's ability to generate a profit.
The biggest issue is that, when the apps work and people find partners, they stop using the service. As a result, dating apps must be adept at acquiring new customers. Unfortunately, as the Wall Street Journal points outmost dating apps don't experience the same meteoric rise that Grindr and Tinder have, and users generally don't recommend the latest apps to their friends.
Match's first quarterly earnings illustrate the potential hurdles within the online dating industry. Following the earnings report, Barclays downgraded the stock, and both JPMorgan and Merrill Lynch lowered their price targets.
Keeping these challenges in mind as well as the industry's growthlet's take a look at what analysts expect to see from online dating companies when they next report earnings. Analysts provide estimates for various aspects of a company's operations, including its net income, earnings per share and revenue.
Online Dating Companies: How online dating companies make money in India
The consensus estimate, which is the average of the provided figures, is then used as a benchmark come earnings season. If a company surpasses estimates, that's a positive earnings surprise and can boost a stock. On the other hand, missing estimates is a negative earnings surprise and can tank a stock. Below is a list of online dating stocks and analyst estimates for their next quarterly earnings and revenue.
Click on the interactive chart to view data over time.